Seema Prem, CEO of FIA Global, shared her perspectives in an interview with Business Standard on the topic, “Field agents at a crossroads: The BC channel is ripe for being reimagined.” Prem emphasized that the current BC model often overburdens field agents by requiring them to juggle multiple roles—teller, sales agent, branch manager, and customer service representative—without sufficient training or support. This, she explained, leads to burnout, frustration from low commissions, and operational errors, ultimately diminishing the channel’s efficiency. Prem underscored the urgent need for a reimagined approach that empowers agents and enhances the sustainability of the BC ecosystem.
