Journey from financial inclusion to financial well-being
The Kurumba community in the Nilgiris district of Tamil Nadu has a rich cultural heritage of traditional arts and crafts that have been passed down through generations for over 3,000 years.
However, with the changing times and the influx of modernisation, Kurumba art is dying.
The decline of Kurumba art resonates as a poignant reminder of the urgent need to preserve and revitalise this cultural treasure for generations to come.
The Kurumba Collective is an Adivasi women’s enterprise group that brings traditional Kurumba art to life through modern products like tote bags. By blending this rich cultural heritage with contemporary designs, the initiative not only revives the artistic legacy of the Kurumba community but also provides them with sustainable livelihood opportunities.
Kurumba Paintings
The tribe has also been known to celebrate their harvest festivals through these paintings, showing the importance of agriculture in their lives.
The Kurumba tribe’s paintings also portray their religious rituals, which are an important part of their culture. These rituals are often performed to seek blessings from their deities and ancestors for their well-being and prosperity.
The Kurumba paintings are not only a reflection of their cultural heritage, but also a window into their way of life.
They represent a unique blend of tradition, art, and storytelling, serving as a testament to the tribe’s rich cultural history.
At FIA, we are proud to support the livelihoods of women from the Kurumba tribe, drawing inspiration from their rich cultural heritage and resilient way of life.
Our journey with the Kurumba tribe began with a simple yet meaningful initiative: using their handcrafted bags as gift tokens for our marquee clients. This initial collaboration gave us a deeper appreciation of their artistry and dedication, motivating us to engage more meaningfully with their community.
Taking a step further, we launched a financial inclusion drive to empower every member of the tribe, ensuring they have access to essential financial services and opportunities. This initiative has not only strengthened their economic independence but also deepened our commitment to fostering sustainable livelihoods.
Today, we stand proud of the remarkable achievements of the Kurumba tribe and remain inspired by their hard work and creativity. As the years go by, we are committed to expanding our efforts to make an even greater difference in their lives. Together, we envision a future where their traditions thrive, and their aspirations are fulfilled.
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